“Marketing is not a function, it is the whole business seen from the customer’s point of view.”
About Lyndsey
Simply, I’m a people person. I love to work with a wide range of people, staff and volunteers, to make a difference to others. I lead and motivate by role modelling the behaviour I like to see in others. I believe in authentic leadership and so I bring myself as a person to the organisation and teams I work with, not just the ‘what’ I am, but the ‘who.’ I’m values based, with integrity at the heart.
I’m tenacious, enthusiastic and a highly experienced and effective marketing and communications professional, with strong people and change management skills. Highly organised, self-motivated and results driven, and experienced in formulating, developing and delivering profitable and impactful strategies delivering business objectives. I have a proven and consistent track record of achievement in strategic marketing and business solutions centred on understanding consumers, enhancing the user journey and adding value, engagement and revenue..
Thought provoking and future focussed, I’m a leader who enthuses, engages and helps others realise their goals and all with a sense of fun.
Qualifications
Insights…
ESTJ
Myers Briggs
A hardworking traditionalist, eager to take charge in organising projects and people. Orderly, rule-abiding, and conscientious, ESTJs like to get things done, and tend to go about projects in a systematic, methodical way.
Pragmatist/Activist
Learning Styles
A need to see a link between learning and the real world. A need also to have access to clear guidelines for assessments and to be clear of what’s required. Coupled with a desire to learn by doing and dive in with both feet.
360 Degree Feedback
Lead by example 100% . Value and encourage diversity 98%. Follow through and make things happen 96%. Provide people with the information they need 96%. Show consistency between words and action 96%
Staff and Volunteers
“You helped launch Wintercamp across two sites, professionalised the brand and gave massive support when it got a bit challenging internally. Your support was incredible, genuinely thank you!”
Scout Volunteer and Global Head of Experience, Barclays
“Lyndsey you will slay whatever you go on to do because you have so much care for your work and for everyone around you.”
Fundraising Campaign Manager at Global’s Make Some Noise
“Thanks for helping shape me into who I am. Keep being the values led, positive and can do-er that we all know and love.”
Head of Volunteer Development, The Children’s Trust and Scout Volunteer
“You were incredibly supportive during my short time at The Association and I’ll never forget that! Best of luck in whatever you do next - I know your colleagues both direct and indirect will love your spirit.”
Children and Young People’s Participation Officer
What the team say…
“You’ve been such an incredible person to work with. I’ve never felt so energised and inspired by a manager before and I’ve had a few. Thanks for everything you’ve been. I’m eternally grateful.”
“Thank for all your support, I have really appreciated it and feel that I have learnt so much from you. I’m truly grateful.”
“Thank-you for everything, you’ve been an amazing manager and I’ve learnt so much from you.”
“Lyndsey is a driven professional with a great zest for life that is inspiring. I had the pleasure of working with Lyndsey for a year and I learned so much in this time. Lyndsey embeds a positive open culture within her team in which you and the organisation can thrive. Ultimately Lyndsey works hard, has high standards, collaborates and supports you to smash objectives, aim high and be the best you can be.”
“Thanks so much and as I’ve said before, this is the unexpected spring board that will bring so many more successes your way, I can’t wait to hear about them.”
“Thanks for everything you have taught me. You inspire me every day to be a better person.”
”Your leadership has been instrumental in shaping our team's direction and aligning our efforts with the organisation's goals. The open and collaborative environment you foster encourages creative thinking and constructive discussions.”
And colleagues…
“It’s been a pleasure meeting you and having you as a team guider. Even in these few months I’ve been on contract. I love learning from people I meet in life so thanks from the bottom of my heart.”
“The Scouts won’t be the same without you. You’ve had a huge impact. I loved working with you and have been so inspired by what you’ve achieved.”
“You demonstrate resilience and fortitude, focusing on the positive and future.”
“As everyone is saying, you really are an inspirational leader. The Scouts were lucky to have you for so long. Anyone that gets the chance to work with you is blessed.”